Blenders was founded in San Diego, a place where surfing and creativity come together. The idea of creating a brand that would disrupt the sunglasses market began with a simple vision. A surf coach, with only $2,000 in his pocket, dared to challenge the status quo. The ambition wasn’t to blend in with the crowd, but to make something different, fun, and full of energy.

In 2012, while out at a nightclub, the spark for Blenders was ignited. As the DJ spun tracks, the neon green sunglasses worn by the founder caught the eye of many on the dance floor. That moment turned into a larger obsession with sunglasses and style. After months of research and analysis, it became clear that there was a gap in the market for a brand that was not just about eyewear but about community and passion. The founder, fresh from college, took the plunge with just one style and began selling his sunglasses directly from his backpack on the beach between surf lessons.

Blenders was built on the philosophy that life’s greatest lessons come from experience. The journey was not easy, but it was a commitment to moving forward and never stopping. What started as a small idea quickly turned into a company that was growing and making waves. The brand grew because it wasn’t just about selling sunglasses—it was about creating a community of people who were passionate about what they did. It wasn’t just about the product; it was about the culture.

Today, Blenders has become a global community centered around a love for passion and creativity. The company believes in the power of bringing people together and empowering them to chase their passions, no matter where they come from or what they do. Blenders is more than just a brand—it’s a movement that encourages people to press play on their dreams and live life to the fullest.

The mission is clear: to shock the world with eyewear that is bold, loud, and affordable. Blenders designs eyewear that stands out, with styles that are both vibrant and accessible, aiming to inspire individuals to live life in forward motion. The brand is committed to making eyewear that is not only affordable but also full of personality.

A unique feature of every pair of Blenders sunglasses is the “Life in Forward Motion” stripes, a symbol of progress, passion, and ambition. These stripes serve as a reminder of where you are in life and where you want to go, encouraging individuals to keep moving forward in their own journeys. The future is bright, and Blenders is here to help you prepare for it with eyewear that reflects the boldness of living life with purpose.